Bourbon EmpireBy: Reid Mitenbuler Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. Wayne Curtis, The Wall Street Journal Walk into a well stocked liquor store and youll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nations whiskey comes from a small handful of giant
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