Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times." Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers "One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." Adam