The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel CompanyDiscover the secrets of world class leadership When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed. The New Gold Standard