Dark Social: Understanding The Darker Side Of Work, Personality And Social MediaAn essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected it has become a fundamental part of