Goddess on the Rise: Pilgrimage and Popular Religion in VietnamSince the early 1990s, the shrine of Ba Chua Xu, the Lady of the Realm, has become the most visited religious site in southern Vietnam, receiving more than a million visitors annually. Mother, benevolent creditor, healer, relationship advisor, business consultant, the Lady of the Realm is one of a group of goddesses whose shrines attract devotees from all corners of rural and urban society. Goddess on the Rise follows these pilgrims' pathways, taking