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Digital Analytics for Marketing - Paperbackby A. Karim Feroz (Author), Gohar F. Khan (Author), Marshall Sponder (Author) This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. Author Biography Dr. A. Karim Feroz is a research scientist with expertise in digital transformation, digital business strategy, and Industry 4. 0. He
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